I’m a creative strategist and business consultant working with founders and start-ups across fashion and the creative industries. I’ve spent the last 18 years working in fashion and retail, spanning visual merchandising, buying, product development, management, curriculum design, and education consultancy. With deep expertise in accessories and footwear, fashion retail, and trend forecasting, I help businesses translate ideas and insight into clear, commercially viable strategies. My approach blends human-centred thinking, cultural and trend intelligence, and real-world experience, using tools like AI to sharpen insight while keeping judgment, creativity, and lived expertise at the core.

Clients Include: